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  2. Details for: The Reading Motives Scale: a confirmatory factor analysis with marketing applications
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The Reading Motives Scale: a confirmatory factor analysis with marketing applications R. Nicholas Gerlich, West Texas A&M University; Kristina Drumheller, West Texas A&M University; Marc Sollosy, West Texas A&M University.

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  • R. Nicholas Gerlich
Material type: TextTextPublication details: Journal of Management and Marketing Research; 2015Description: 4 : 5Subject(s):
  • -- Business
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The Reading Motives Scale: a confirmatory factor analysis with marketing applications

APA

R. Nicholas Gerlich, .The Reading Motives Scale: a confirmatory factor analysis with marketing applications. : Journal of Management and Marketing Research.

Chicago

R. Nicholas Gerlich, .The Reading Motives Scale: a confirmatory factor analysis with marketing applications. : Journal of Management and Marketing Research.

Harvard

R. Nicholas Gerlich, .The Reading Motives Scale: a confirmatory factor analysis with marketing applications. : Journal of Management and Marketing Research.

MLA

R. Nicholas Gerlich, .: Journal of Management and Marketing Research. .

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