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  2. Details for: ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications
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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications Ana Javornik

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  • Ana Javornik
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:9-10, Pages: 987-1011Subject(s):
  • -- Marketing
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Periodicals Periodicals College Library Available

August

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‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications

APA

Ana Javornik, .‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications. : Journal of Marketing Management.

Chicago

Ana Javornik, .‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications. : Journal of Marketing Management.

Harvard

Ana Javornik, .‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications. : Journal of Marketing Management.

MLA

Ana Javornik, .: Journal of Marketing Management. .

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