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  2. Details for: Evidence that user-generated content that produces engagement increases purchase behaviours
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Evidence that user-generated content that produces engagement increases purchase behaviours Edward C. Malthouse, Bobby J. Calder, Su Jung Kim & Mark Vandenbosch

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  • Edward C
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:5-6,Pages: 427-444Subject(s):
  • -- Marketing
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Periodicals Periodicals College Library Available

May

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Evidence that user-generated content that produces engagement increases purchase behaviours

APA

Edward C, .Evidence that user-generated content that produces engagement increases purchase behaviours. : Journal of Marketing Management.

Chicago

Edward C, .Evidence that user-generated content that produces engagement increases purchase behaviours. : Journal of Marketing Management.

Harvard

Edward C, .Evidence that user-generated content that produces engagement increases purchase behaviours. : Journal of Marketing Management.

MLA

Edward C, .: Journal of Marketing Management. .

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Southville International School and Colleges Library

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