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  2. Details for: Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale
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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale Ana Vukadin, Jean-François Lemoine & Olivier Badot

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  • Ana Vukadin
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:9-10,Pages: 944-964Subject(s):
  • -- Marketing
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August

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Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale

APA

Ana Vukadin, .Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale. : Journal of Marketing Management.

Chicago

Ana Vukadin, .Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale. : Journal of Marketing Management.

Harvard

Ana Vukadin, .Opportunities and risks of combining shopping experience and artistic elements in the same store: a contribution to the magical functions of the point of sale. : Journal of Marketing Management.

MLA

Ana Vukadin, .: Journal of Marketing Management. .

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