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  2. Details for: Testing the robustness of brand partitions identified from purchase duplication analysis
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Testing the robustness of brand partitions identified from purchase duplication analysis John G. Dawes

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  • John G. Dawes
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:7-8,Pages: 695-715Subject(s):
  • -- Marketing
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June

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Testing the robustness of brand partitions identified from purchase duplication analysis

APA

John G. Dawes, .Testing the robustness of brand partitions identified from purchase duplication analysis. : Journal of Marketing Management.

Chicago

John G. Dawes, .Testing the robustness of brand partitions identified from purchase duplication analysis. : Journal of Marketing Management.

Harvard

John G. Dawes, .Testing the robustness of brand partitions identified from purchase duplication analysis. : Journal of Marketing Management.

MLA

John G. Dawes, .: Journal of Marketing Management. .

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