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  2. Details for: Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters
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Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters Maree Thyne & Anne-Marie Hede

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  • Maree Thyne
Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 32:15-16,Pages: 1478-1493Subject(s):
  • -- Marketing
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November

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Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters

APA

Maree Thyne, .Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. : Journal of Marketing Research.

Chicago

Maree Thyne, .Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. : Journal of Marketing Research.

Harvard

Maree Thyne, .Approaches to managing co-production for the co-creation of value in a museum setting: when authenticity matters. : Journal of Marketing Research.

MLA

Maree Thyne, .: Journal of Marketing Research. .

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