Contemporary issues in museums and heritage marketing management: introduction to the special issue Babak Taheri, Kevin O’Gorman & Ian Baxter Babak Taheri, Kevin O’Gorman & Ian Baxter

By:

Babak Taheri

Material type: Text

TextPublication details: Journal of Marketing Research; 2016Description: 32:15-16,Pages: 1387-1391Subject(s):

-- Marketing

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Contemporary issues in museums and heritage marketing management: introduction to the special issue Babak Taheri, Kevin O’Gorman & Ian Baxter Babak Taheri, Kevin O’Gorman & Ian Baxter

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