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  2. Details for: Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?
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Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors? Joshua D. Newton, Fiona J. Newton & Stephanie Rep

By:
  • Joshua D. Newton
Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 32:11-12, Pages: 1103-1122Subject(s):
  • -- Marketing
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Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?

APA

Joshua D. Newton, .Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?. : Journal of Marketing Research.

Chicago

Joshua D. Newton, .Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?. : Journal of Marketing Research.

Harvard

Joshua D. Newton, .Evaluating social marketing’s upstream metaphor: does it capture the flows of behavioural influence between ‘upstream’ and ‘downstream’ actors?. : Journal of Marketing Research.

MLA

Joshua D. Newton, .: Journal of Marketing Research. .

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