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  2. Details for: Midstream value creation in social marketing
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Midstream value creation in social marketing Nadina R. Luca, Sally Hibbert & Ruth McDonald

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  • Nadina R. Luca
Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 32:11-12, Pages: 1145-1173Subject(s):
  • -- Marketing
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Midstream value creation in social marketing

APA

Nadina R. Luca, .Midstream value creation in social marketing. : Journal of Marketing Research.

Chicago

Nadina R. Luca, .Midstream value creation in social marketing. : Journal of Marketing Research.

Harvard

Nadina R. Luca, .Midstream value creation in social marketing. : Journal of Marketing Research.

MLA

Nadina R. Luca, .: Journal of Marketing Research. .

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