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  2. Details for: Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach
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Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach Julia E. Carins, Sharyn R. Rundle-Thiele & Justin J. T. Fidock

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  • Julia E. Carins
Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 32:11-12, Pages: 1083-1102Subject(s):
  • -- Marketing
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Periodicals Periodicals College Library Available

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Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach

APA

Julia E. Carins, .Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach. : Journal of Marketing Research.

Chicago

Julia E. Carins, .Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach. : Journal of Marketing Research.

Harvard

Julia E. Carins, .Seeing through a Glass Onion: broadening and deepening formative research in social marketing through a mixed methods approach. : Journal of Marketing Research.

MLA

Julia E. Carins, .: Journal of Marketing Research. .

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