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  2. Details for: Brand marketing, big data and social innovation as future research directions for engagement
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Brand marketing, big data and social innovation as future research directions for engagement Bobby J. Calder, Edward C. Malthouse & Ewa Maslowska

By:
  • Bobby J. Calder
Material type: TextTextPublication details: Journal of Marketing Management; 2016Description: 32:5-6, Pages: 579-585Subject(s):
  • -- Marketing
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May

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Brand marketing, big data and social innovation as future research directions for engagement

APA

Bobby J. Calder, .Brand marketing, big data and social innovation as future research directions for engagement. : Journal of Marketing Management.

Chicago

Bobby J. Calder, .Brand marketing, big data and social innovation as future research directions for engagement. : Journal of Marketing Management.

Harvard

Bobby J. Calder, .Brand marketing, big data and social innovation as future research directions for engagement. : Journal of Marketing Management.

MLA

Bobby J. Calder, .: Journal of Marketing Management. .

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