In prediction contexts, consumers judge higher forecasts (e.g., a 70% chance of team A winning agame) as being more accurate relative to lower forecasts (e.g. 30% chance of Team A winning); the forecaster making a higher (vs. lower) forecast is also judg

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TextPublication details: Journal of Marketing Research; 2016Description: 53:1Subject(s):

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In prediction contexts, consumers judge higher forecasts (e.g., a 70% chance of team A winning a​game) as being more accurate relative to lower forecasts (e.g. 30% chance of Team A winning); the forecaster making a higher (vs. lower) forecast is also judg