Modeling Heterogeneity in the Satisfaction, Loyalty Intention, and Shareholder Value Linkage: A Cross-Industry Analysis at the Customer and Firm Levels
Material type:
TextPublication details: Journal of Marketing Research; 2016Description: 53:1Subject(s):
| Item type | Current library | Status | |
|---|---|---|---|
Periodicals
|
College Library | Available |
February
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