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  2. Details for: Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets
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Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

Material type: TextTextPublication details: Journal of Marketing Research; 2016Description: 53Subject(s):
  • -- Marketing
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October

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Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets

APA

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. : Journal of Marketing Research.

Chicago

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. : Journal of Marketing Research.

Harvard

Customer Acquisition and Retention Spending: An Analytical Model and Empirical Investigation in Wireless Telecommunications Markets. : Journal of Marketing Research.

MLA

: Journal of Marketing Research. .

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