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  2. Details for: Experiential Brand Deployment: Improving Tourism Brand Evaluations
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Experiential Brand Deployment: Improving Tourism Brand Evaluations Hsiu-Li Chen, Shane Mathews

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  • Chen, Hsiu-Li
Material type: TextTextSeries: Journal of Hospitality & Tourism Research ; 41:5Publication details: 2017Description: pages 539-59, June 2017Subject(s):
  • EXPERIENTIAL MARKETING, BRANDING, SERVICE BUSINESS, QUALITY FUNCTION DEVELOPMENT, RESORTS
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Experiential Brand Deployment: Improving Tourism Brand Evaluations

APA

Chen H., . (2017). Experiential Brand Deployment: Improving Tourism Brand Evaluations. : .

Chicago

Chen Hsiu-Li, . 2017. Experiential Brand Deployment: Improving Tourism Brand Evaluations. : .

Harvard

Chen H., . (2017). Experiential Brand Deployment: Improving Tourism Brand Evaluations. : .

MLA

Chen Hsiu-Li, . Experiential Brand Deployment: Improving Tourism Brand Evaluations. : . 2017.

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