Strategic brand management : building, measuring, and managing brand equity / Kavin Lane Keller.
Material type:
TextPublication details: Singapore :; Pearson Education South Asia,; 2009Edition: 3rd EditionDescription: 692 pages; illustrations; 26 cmISBN: - 978-981-0697-40-2
- MAIN HD 69.B7
- .K45 2009
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
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South Mansfield College | MAIN HD 69.B7 .K45 2009 (Browse shelf(Opens below)) | Available | SMC05404 |
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| MAIN HD 66 .M39 2001 The 17 indisputable laws of teamwork : | MAIN HD 66 .M39 2002 The 17 essential qualities of a team player : | MAIN HD 66 .S84 2006 Instant team building / | MAIN HD 69.B7 .K45 2009 Strategic brand management : | MAIN HD 69.B87 .M85 2013 Business analysis for dummies / | MAIN HD 69 .C6W35 2004 1001 ways to make more money as a speaker, consultant, or trainer : | MAIN HD 69 .H37 2000 Harvard business review on business and the environment / |
Includes index.
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