Marketing research : text and cases / Harper W. Boyd, Jr., Ralph Westfall, Stanley F. Stasch.
Material type:
TextPublication details: New Delhi :; A.I.T.B.S. Publishers,; 2004Edition: 7th EditionDescription: 816 pages; 24 cmISBN: - 81-85386-16-1
- MAIN HF 5415.2
- .B69 2004
| Item type | Current library | Call number | Status | Barcode | |
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South Mansfield College | MAIN HF 5415.2 .B69 2004 (Browse shelf(Opens below)) | Available | SMC02799 |
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| MAIN HF 5415.135 .C73 2010 Strategic marketing / | MAIN HF 5415.135 .S77 2003 Strategic marketing in the global economy / | MAIN HF 5415.153 .C73 2006 New products management / | MAIN HF 5415.2 .B69 2004 Marketing research : | MAIN HF 5415.2 .B87 2004 Marketing research : | MAIN HF 5415.2 .E87 2013 Essentials of marketing research / | MAIN HF 5415.32 .E84 2005 The Ethical consumer / |
Includes index.
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