Customer relationship management : creating competitive advantage through win-win relationship strategies / Kaj Storbacka, Jarmo R. Lehtinen.
Material type:
TextPublication details: New York :; McGraw-Hill,; 2002Description: 160 pages; 24 cmISBN: - 0-07-120458-X
- MAIN HF 5415.5
- .S76 2002 c.1
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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South Mansfield College | MAIN HF 5415.5 .S76 2002 c.1 (Browse shelf(Opens below)) | Available | SMC00732 |
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| MAIN HF 5415.5 .C66 2006 Connecting with your customers / | MAIN HF 5415.5 .H37 2001 Harvard business review on customer relationship management / | MAIN HF 5415.5 .S64 2002 Anytime, anywhere : | MAIN HF 5415.5 .S76 2002 c.1 Customer relationship management : | MAIN HF 5415.5 .S76 2002 c.2 Customer relationship management : | MAIN HF 5415.527 .P47 2005 Return on customer : | MAIN HF 5415 .A76 2003 c.1 Marketing : |
Includes bibliographical references and index.
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