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  2. Details for: Principles of marketing leadership in hospitality and tourism :
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Principles of marketing leadership in hospitality and tourism : strategies and tactics for competitive advantage / Stowe Shoemaker, Robert C. Lewis, Peter C. Yesawich.

By:
  • Shoemaker, Stowe
Material type: TextTextPublication details: Singapore :; Pearson Education South Asia,; 2007Edition: 4th EditionDescription: 662 pages; illustrations; 26 cmISBN:
  • 978-981-06-9820-1
Subject(s):
  • Hospitality industry -- Marketing
LOC classification:
  • MAIN TX 911.3
  • .M3S56 2007
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books South Mansfield College MAIN TX 911.3 .M3S56 2007 (Browse shelf(Opens below)) Available SMC05109

Includes index.

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Principles of marketing leadership in hospitality and tourism :

APA

Shoemaker S., .Principles of marketing leadership in hospitality and tourism. Singapore: .

Chicago

Shoemaker Stowe, .Principles of marketing leadership in hospitality and tourism. Singapore: .

Harvard

Shoemaker S., .Principles of marketing leadership in hospitality and tourism. Singapore: .

MLA

Shoemaker Stowe, .Singapore: . .

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