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  2. Details for: The effect of pranks in social media on brands/
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The effect of pranks in social media on brands/ Malgorzata Karpinska-Krakowiak and Artur Modlinski.--

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  • Karpinska-Krakowiak, Malgorzata
Material type: TextTextSeries: Journal of Computer Inforamation System ; 58(3)Publication details: Taylor and Francis Group ; 2018Description: pages 282-290, 2018Subject(s):
  • Brand effect
  • Branded pranks
  • Computer mediated communication
  • Disparagement humor
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The effect of pranks in social media on brands/

APA

Karpinska-Krakowiak M., .The effect of pranks in social media on brands. : Taylor and Francis Group.

Chicago

Karpinska-Krakowiak Malgorzata, .The effect of pranks in social media on brands. : Taylor and Francis Group.

Harvard

Karpinska-Krakowiak M., .The effect of pranks in social media on brands. : Taylor and Francis Group.

MLA

Karpinska-Krakowiak Malgorzata, .: Taylor and Francis Group. .

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