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  2. Details for: Advertising and promotion :
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Advertising and promotion : George Belch & Michael Belch.-- an integrated marketing communications perspective

By:
  • Belch, George E
Material type: TextTextPublication details: New York : McGraw Hill Companies 2009.Edition: 8th edDescription: xxv, 838 pages : colored illustrations 27.5 cmISBN:
  • 978-0-07-128440-0
Subject(s):
  • Advertising
  • Sales promotion
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  • Holdings ( 1 )
  • Title notes ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books Southville International School affiliated with Foreign Universities-Student Center HF 5823 .B427 2009 (Browse shelf(Opens below)) Available SFU0395

Includes glossary and subject index.

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Advertising and promotion :

APA

Belch G. E., . (2009). Advertising and promotion. New York: McGraw Hill Companies.

Chicago

Belch George E, . 2009. Advertising and promotion. New York: McGraw Hill Companies.

Harvard

Belch G. E., . (2009). Advertising and promotion. New York: McGraw Hill Companies.

MLA

Belch George E, . Advertising and promotion. New York: McGraw Hill Companies. 2009.

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