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  2. Details for: advertising, promotion, and other aspects of integrated marketing communication /
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advertising, promotion, and other aspects of integrated marketing communication / Craig J. Andrews.--

By:
  • Andrews, Craig J
Material type: TextTextPublication details: USA : Cengage Learning 2018Edition: 10th edDescription: xix, 635 pagesISBN:
  • 9781337282659
Subject(s):
  • Advertising
  • Sales promotion
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books College Library Reserve Section HF 5438.5 .An565 2018 (Browse shelf(Opens below)) Available C22023

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advertising, promotion, and other aspects of integrated marketing communication /

APA

Andrews C. J., . (2018). advertising, promotion, and other aspects of integrated marketing communication. USA: Cengage Learning.

Chicago

Andrews Craig J, . 2018. advertising, promotion, and other aspects of integrated marketing communication. USA: Cengage Learning.

Harvard

Andrews C. J., . (2018). advertising, promotion, and other aspects of integrated marketing communication. USA: Cengage Learning.

MLA

Andrews Craig J, . advertising, promotion, and other aspects of integrated marketing communication. USA: Cengage Learning. 2018.

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