Advertising, promotion, and other aspects of integrated marketing communications / Terence A. Shimp, J. Craig Andrews.
Material type:
TextPublication details: Singapore :; Cengage Learning Asia,; 2019Edition: 10th EditionDescription: 635 pages; illustrations; 26 cmISBN: - 978-981-48-4687-5
- MAIN HF 5415.123
- .S55 2019
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
|
South Mansfield College | MAIN HF 5415.123 .S55 2019 (Browse shelf(Opens below)) | Available | SMC06222 |
Includes index.
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