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  2. Details for: Advertising, promotion and other aspects of integrated marketing and communications/
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Advertising, promotion and other aspects of integrated marketing and communications/ J. Craig Andrews, Terence A. Shimp

By:
  • Andrews, J. Craig
Material type: TextTextPublication details: Singapore: CENGAGE 2019Edition: 10th edDescription: xix, 635 pages 25 cmISBN:
  • 978-981-48-4687-5
Subject(s):
  • Advertising
  • Sales promotion
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Books Books College Library Reserve Section HF 5438.5 .An565 2019 (Browse shelf(Opens below)) Available C22577

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Advertising, promotion and other aspects of integrated marketing and communications/

APA

Andrews J. C., . (2019). Advertising, promotion and other aspects of integrated marketing and communications. Singapore: CENGAGE.

Chicago

Andrews J Craig, . 2019. Advertising, promotion and other aspects of integrated marketing and communications. Singapore: CENGAGE.

Harvard

Andrews J. C., . (2019). Advertising, promotion and other aspects of integrated marketing and communications. Singapore: CENGAGE.

MLA

Andrews J Craig, . Advertising, promotion and other aspects of integrated marketing and communications. Singapore: CENGAGE. 2019.

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