Strategic marketing : creating competitive advantage
Material type:
TextPublication details: Oxford, United Kingdom Oxford University Press c2022.Edition: Fourth editionDescription: xxix, 567 pages : illustrations ; 25 cmISBN: - 978-0-19-885676-4
- HF 5415.135 .St77 2022
| Item type | Current library | Call number | Status | Barcode | |
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College Library Reserve Section | HF 5415.135 .St77 2022 (Browse shelf(Opens below)) | Available | C23293 |
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| HF 5415.13 .P985 2017 Purchasing & Supply Chain Mnagement | HF 5415.13 .W34 2014 Marketing strategy : | HF 5415.13 .W872 2011 Building a marketing plan : | HF 5415.135 .St77 2022 Strategic marketing : creating competitive advantage | HF 5415.15 .C43 2024 The marketing analytics practitioner's guide volume 2 : | HF 5415.153 .M679 2014 Product development : | HF 5415.157 .Ad33 2012 Good products bad products : |
Includes bibliographical references, index, and glossary.
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