Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey.

By:

McDonald, Malcolm [author.]

Contributor(s):

Material type: Text

TextPublication details: Hoboken, NJ : John Wiley & Sons, Inc., 2024.Edition: 9th edDescription: xiv, 639 p. : col. ill. ; 25 cmISBN:

9781394177103

Subject(s):

LOC classification:

HF 5415.13 .M33 2024

Summary: "This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"--Provided by publisher.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Call number	Status	Barcode
Books	College Library Reserve Section	HF 5415.13 .M33 2024 (Browse shelf(Opens below))	Available	C23817

Includes bibliographical references and index.

"This book is in its 8th edition and has sold thousands of copies over many years The topic of marketing planning is on every curriculum in the world and this is the accepted, standard text on the topic. New world leading material on customer experience management drawing on several years research with experience leading blue-chips in Cranfield and Warwick. The authors are publishing on that in the world's top marketing journals, so aiding adoption"--Provided by publisher.

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Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey.

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