Essentials of marketing : a marketing strategy planning approach / Joseph P. Cannon, William D. Perreault Jr., E. Jerome McCarthy.
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TextPublication details: New York, NY : McGraw Hill LLC, 2024.Edition: 18th edDescription: xxxiv, 795 p. : col. ill. ; 28 cmISBN: - 9781266124983
- HF 5415 .C36 2024
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College Library Graduate Section | HF 5415 .C36 2024 (Browse shelf(Opens below)) | Available | C23572 |
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| HF 5415.32 .M37 2016 Big data in practice : | HF 5415.32 .P67 2024 Consumer behavior | HF 5415.5 .G356 2012 The apple experience : | HF 5415 .C36 2024 Essentials of marketing : | HF 5415 .C54248 2013 Drucker on marketing : | HF 5415 .C856 2017 New products management / | HF 5415 .D533 2010 Brand management / |
Includes bibliographical references and index.
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