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  2. Details for: The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City
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The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City Felipe, Shayna Mehri Rei R.

By:
  • Shayna Mehri Rei R. Felipe
Material type: TextTextPublication details: Las Pinas City Southville International School and Colleges 2023Description: xi, 113 pages : illustrations ; 28cmSubject(s):
  • Brand engagement
  • Customer loyalty
  • Korean Wave (Hallyu)—Marketing aspects
  • Consumer behavior—College students
  • Popular culture—Economic aspects
LOC classification:
  • HF 5415.55 F45 2023
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  • Holdings ( 1 )
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Holdings
Item type Current library Call number Status Barcode
Theses Theses College Library Theses Section HF 5415.55 F45 2023 (Browse shelf(Opens below)) Not for loan T1321

Marketing Management

Includes bibliographical references and index.

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The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City

APA

Shayna Mehri Rei R. Felipe, . (2023). The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City. Las Pinas City: Southville International School and Colleges.

Chicago

Shayna Mehri Rei R. Felipe, . 2023. The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City. Las Pinas City: Southville International School and Colleges.

Harvard

Shayna Mehri Rei R. Felipe, . (2023). The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City. Las Pinas City: Southville International School and Colleges.

MLA

Shayna Mehri Rei R. Felipe, . The impact of brand engagement on customer loyalty towards korean pop wave of selected college students in Las Piñas City. Las Pinas City: Southville International School and Colleges. 2023.

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Southville International School and Colleges Library

1281 Tropical Ave. Cor. Luxembourg St., BF Homes International, Las Pinas City

Tel. No. 8256374 / 252358 Loc. 117/146

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