Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch.
Material type:
TextSeries: Irwin/McGraw-Hill series in marketingPublication details: Boston, Mass. : Irwin/McGraw-Hill 2001.Edition: 5th edDescription: xx, 795, GL13, EN22, CR3, IN19 p. : ol. ill. ; 29 cmISBN: - 0071203958
- HF 5823 .B387 2001
| Item type | Current library | Call number | Copy number | Status | Barcode | |
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Books
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College Library General Circulation Section | HF 5823 .B387 2001 (Browse shelf(Opens below)) | 1 | Available | C1006 |
Includes bibliographical references and index.
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