Advertising and integrated brand promotion / Thomas C. O'Guinn, Chria T. Allen & Richard J. Semeniik.
Material type:
TextPublication details: Ohio : South-Western Cengage Learning, c2012.Edition: 6th edDescription: 693 p. : col. ill. ; 29 cmISBN: - 9780538473323
- HF 5821 .Og9 2012
| Item type | Current library | Call number | Status | Barcode | |
|---|---|---|---|---|---|
Books
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College Library Graduate Section | HF 5821 .Og9 2012 (Browse shelf(Opens below)) | Available | C17870 |
Includes index.
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