TY  - BOOK
AU  - Arens, William F.
TI  - Essentials of Contemporary Advertising
SN  - 9780071287579
AV  - HF 5821  .Ar74 2009
PY  - 2009///
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
N1  - MC
ER  -