00617nam a2200193Ia 4500 140527s9999 xx 000 0 und d 9781849201469 HF 5823 .H116 2010 Hackley, Christopher E. Advertising and promotion : an integrated marketing communications approach / Chris Hackley. 2nd ed. Los Angeles : SAGE, c2010. 333 p. : ill. (some col.) ; 23 cm. Includes bibliographical references and index. BSBA Sales promotion FOR BK 117403 117403 0 0 lcc 0 CL CL GC 2014-05-28 DONATION 4012.00 1 HF 5823 .H116 2010 C18011 2018-05-15 00:00:00 2015-12-04 2014-05-28 BK