00512nam a2200157Ia 4500003000500000005001700005008004100022020001800063050002800081100001500109245010300124250001700227260004300244300004700287500002000334SISC20170201082934.0140527s9999    xx            000 0 und d  a9780749461935  aHF 5415.123b.Sm65 2011  aSmith, PR.  aMarketing communications :bintegrating offline and online with social media /cPR Smith, Ze Zook.  a5th edition.  aPhiladelphia, PA :bKogan Page,c2011.  a483 pages :bcolor illustrations ;c25 cm.  aIncludes index.