00450nam a2200145Ia 4500008004100000020001800041050002400059100002100083245004900104250001300153260005700166300002100223500005100244521000900295140529s9999 xx 000 0 und d a9789712352423 aHF 5415b.M491 2008 aMedina, Roberto. aPrinciples of marketing /cRoberto Medina aRev. ed. aManila, Philippines :bRex Book Store, Inc.,cc2008. a326 p. ;c23 cm. aIncludes bibliographical references and index. aBSBA