TY  - BOOK
AU  - Sanders, G. Lawrence
TI  - Developing new products and services: learning, differentiation, and innovation 
SN  - 9781606492413
AV  - HD 31 .Sa194 2012
PY  - 2012///
CY  - New York
PB  - Business Expert Press
KW  - Business development
N1  - Includes bibliographical references and index; BSBA
ER  -