TY  - BOOK
AU  - Drewniany, Bonnie L.
TI  - Creative strategy in advertising
SN  - 9780495096207
AV  - HF 5825 .J46 2008
PY  - 2008///
CY  - Boston, MA, USA
PB  - Thomson/Wadsworth
N1  - Includes appendix and index; MC
ER  -