TY  - BOOK
AU  - Gielens, Katrijin .
TI  - New products: the antidote to private label growth 
PY  - 2012///
KW  - Competition
KW  - Empirical generalizations
KW  - National brands
KW  - New products
KW  - Private labels
KW  - Retailing
N1  - BSBA
ER  -