TY  - BOOK
AU  - Mehta, Nitin..
TI  - A multicategory model of consumer's purchase incidence, quantity and brand choice decisions: methodological issues and implications on promotional decisions 
PY  - 2012///
KW  - Basket utility maximization
KW  - Choice models
KW  - Multicategory brand choice decisions
KW  - Purchase incidence decisions
KW  - Quantity decisions
N1  - BSBA
ER  -