00521nam a2200169Ia 4500008004100000100002200041245010200063260001100165300002100176440003400197521000900231650001700240650002300257650002500280650002800305650001800333140626s9999 xx 000 0 und d aBarroso, Alicia.. aAdvertising and consumer awareness of new differentiated products /cAlicia Barroso ... [et al.]. cc2012. a49 : 6, page 773 aJournal of Marketing Research aBSBA aAdvertising. aAwareness process. aConsumer choice set. aDiscrete choice models. aNew products.