00470nam a2200157Ia 4500008004100000100002300041245011000064260001100174300002100185440003400206521000900240650001300249650001100262650002500273650001400298140626s9999    xx            000 0 und d  aGoldsmith, Kelly..  aWhen guilt begets pleasure :b the positive effect of a negative emotion /cKelly Goldsmith ... [et al.].  cc2012.  a49 : 6, page 872  aJournal of Marketing Research  aBSBA  aEmotion.  aGuilt.  aHedonic consumption.  aPleasure.