00555nam a2200169Ia 4500008004100000100002100041245015500062260001100217300002100228440003400249521000900283650001900292650002800311650001300339650001300352650002000365140626s9999    xx            000 0 und d  aYang, Xiaojing..  aIt's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption /cXiaojing Yang ... [et al.].  cc2012.  a49 : 6, page 954  aJournal of Marketing Research  aBSBA  aConsumer role.  aExperience consumption.  aOutcome.  aProcess.  aSelf-construal.