00701nam a2200205Ia 4500008004100000100002100041245015500062260001100217300002100228440003400249521000900283650001900292650002800311650001300339650001300352650002000365942000700385999001900392952008400411140626s9999    xx            000 0 und d  aYang, Xiaojing..  aIt's not whether you win or lose, it's how you play the game? the role of process and outcome in experience consumption /cXiaojing Yang ... [et al.].  cc2012.  a49 : 6, page 954  aJournal of Marketing Research  aBSBA  aConsumer role.  aExperience consumption.  aOutcome.  aProcess.  aSelf-construal.  cSE  c121077d121077  001040aCLbCLcPERd2014-06-26l0pS0185r2014-06-26 00:00:00w2014-06-26ySE