Marketing in the C-suite
a study of Chief Marketing Officer power in firm's top management teams
Nath, Pravin..
creator
text
xx
c2011
9999
monographic
und
75 : 1, page 60
BSBA
Pravin Nath ... [et al.].
Chief marketing officer
Control
Decision
Hierarchy
Influence
Integration
Resource
Sales
Top management team
Journal of Marketing
140626