00743nam a2200217Ia 4500008004100000100002000041245013500061260001100196300002100207440002700228521000900255650001700264650002200281650003000303650002500333650002800358650002900386942000700415999001900422952008400441140626s9999    xx            000 0 und d  aOsinga, Ernst..  aWhy do firms invest in consumer advertising with limited sales response? a shareholder's perspective /cErnst Osinga ... [et al.].  cc2011.  a75 : 1, page 109  aJournal of Marketing    aBSBA  aAdvertising.  aKalman filtering.  aPharmaceutical marketing.  aStock price returns.  aStock price volatility.  aTime-varying parameters.  cSE  c121091d121091  001040aCLbCLcPERd2014-06-26l0pS0199r2014-06-26 00:00:00w2014-06-26ySE