00782nam a2200229Ia 4500008004100000100003000041245012100071260001100192300002000203440002700223521000900250650003300259650001700292650003100309650003400340650003300374650001200407650002300419942000700442999001900449952008400468140626s9999 xx 000 0 und d aKarniouchina, Ekaterina.. aDo marketing media have life cycles? the case of product placement in movies /cEkaterina Karniouchina ... [et al.]. cc2011. a75 : 3, page 27 aJournal of Marketing  aBSBA aCumulative abnormal returns. aEvent study. aHabituation-tedium theory. aHierarchical linear modeling. aMarketing media life cycles. aMovies. aProduct placement. cSE c121104d121104 001040aCLbCLcPERd2014-06-26l0pS0212r2014-06-26 00:00:00w2014-06-26ySE