00554nam a2200181Ia 4500008004100000100002300041245012400064260001100188300002000199440002700219521000900246650001700255650002300272650001300295650001500308650003000323650001900353140626s9999    xx            000 0 und d  aSrinivasan, Raji..  aShould firms spend more on research and development and advertising during recessions? /cRaji Srinivasan ... [et al.].  cc2011.  a75 : 3, page 49  aJournal of Marketing    aBSBA  aAdvertising.  aMarketing metrics.  aProfits.  aRecession.  aResearch and development.  aStock returns.