00604nam a2200205Ia 4500 140626s9999 xx 000 0 und d Srinivasan, Raji.. Should firms spend more on research and development and advertising during recessions? / Raji Srinivasan ... [et al.]. c2011. 75 : 3, page 49 Journal of Marketing BSBA Advertising. Marketing metrics. Profits. Recession. Research and development. Stock returns. SE 121105 121105 0 0 0 CL CL PER 2014-06-26 0 S0213 2014-06-26 00:00:00 2014-06-26 SE