00598nam a2200205Ia 4500 140626s9999 xx 000 0 und d Chernev, Alexander.. Competing for consumer identity : limits to self-expression and the perils of lifestyle branding / Alexander Chernev ... [et al.]. c2011. 75 : 3, page 66 Journal of Marketing BSBA Brand. Competition. Identity. Lifestyle. Preferences. Self-expression. SE 121106 121106 0 0 0 CL CL PER 2014-06-26 0 S0214 2014-06-26 00:00:00 2014-06-26 SE