TY  - BOOK
AU  - Samaha, Stephen..
TI  - Poisoning relationships: perceived unfairness in channels of distribution 
PY  - 2011///
KW  - Channels
KW  - Conflict
KW  - Contracts
KW  - Equity theory
KW  - Fairness
KW  - Opportunism
KW  - Relationship marketing
N1  - BSBA
ER  -