TY  - BOOK
AU  - Katz, Helen
TI  - The media handbook
SN  - 9780844235165
AV  - HF 5826.5  .K38 1995
U1  - AdSFr 659  
PY  - 1995///
CY  - Lincolnwood, Illinois
PB  - NTC Business Books, NTC Publishing Group
KW  - Advertising media planning
KW  - Mass media and business
KW  - Marketing Channels
N1  - Includes bibliographical references
ER  -